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4 Design Concepts for Designing Product Packaging


Functional Concept of Packaging Design
1. Safety concept
Ensuring the safety of goods and consumers is the most fundamental starting point of packaging design. In the design of commodity packaging, we should consider the safety protection measures of storage, transportation, exhibition, carrying and use according to the attributes of commodities. Different commodities may need different packaging materials.
2. Production Concept
While ensuring the beautiful shape, packaging design must consider whether the design can achieve accurate, rapid and mass production, and whether it can help workers to process, shape, load and seal quickly and accurately.
In the design of commodity packaging, appropriate packaging materials should be selected according to the attributes of commodities, use value and consumer groups, so as to achieve the unity of form and content, and to fully consider saving production and processing time in order to speed up the circulation of commodities.
3. Humanization
Excellent packaging design must be adapted to the storage, transportation, exhibition and opening of commodities as well as the carrying and opening of consumers.
4. Environmental protection concept
Environmental awareness in modern society has become the consensus of most countries in the world. Under the trend of eco-environmental protection, only commodity packaging design that does not pollute the environment and harm human health can become the final choice of consumers.

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