II. Classification of Packaging
As people often say, "Packaging is a silent commodity salesman." 2. There are many kinds of classified commodities in different shapes, and their functions, appearance and content have their own merits. So-called content determines form, packaging is no exception. Therefore, in order to distinguish between goods and design convenience, we classify packaging as follows:
2.1 According to the product content, it can be divided into commodities, food, tobacco and alcohol, cosmetics, medicine, style, handicraft, chemicals, hardware and household appliances, textiles, children's toys and local products.
2.2 According to packaging materials: different goods, considering its transport process and display effect, so the use of materials are not the same. Such as paper packaging, metal packaging, glass packaging, wood packaging, ceramic packaging, plastic packaging, cotton and linen packaging, cloth packaging, etc.
2.3 By product nature
2.3.1 Sales Packaging Sales Packaging, also known as commercial packaging, can be divided into domestic packaging, export packaging, gift packaging, economic packaging and so on. Sales packaging is directly oriented to consumption, therefore, in the design, we should have an accurate positioning (about positioning, followed by a detailed introduction) in line with the object of demand for goods, and strive to be concise and generous, convenient and practical, and can reflect the commodity.
2.3.2 Storage and transportation packaging, that is, packaging for the purpose of storage or transportation of goods. It mainly circulates between manufacturers, distributors and stores to facilitate the handling and counting of products. In the design, it is not the key point, as long as the number of products, delivery and arrival date, time and location, it is OK.
2.3.3 The packaging of military supplies, also known as special supplies packaging, is seldom encountered in the design, so it is not detailed here, nor the focus of this book.
2.4 Packing Shapes:
2.4.1 packages are also called inner packages or small packages. It is the closest package to the product. It is the first protective layer for products to enter the market. The packages are usually displayed on the shelves of stores or supermarkets, and eventually the products are bought to consumers together. Therefore, when we design, we should embody the commodity to attract consumers.
2.4.2 Packaging is mainly to enhance the protection of goods and facilitate the counting of goods assembled or packaged. For example, a box of beer is 6 bottles, a bundle of 10 bottles, a cigarette is 10 packs and so on.
2.4.3 Big Packaging Big Packaging is also called Outer Packaging and Transportation Packaging. Because its main role is also to increase the safety of goods in transport, and easy to load and unload and count. The design of large package is much simpler than that of single package. Generally in the design, that is to say, mark the product model, specifications, size, color, quantity, factory date. Add this visual symbol, such as careful handling, moisture-proof, fire prevention, stacking limit, toxicity and so on.