In order to satisfy the market, kupackaging think packaging design should first conduct market research, which can be divided into three aspects:
(1) Understanding consumer demand motivation and behavior. It is mainly embodied in five aspects: economic factors, social factors, physiological factors, psychological factors and personality factors.
(2) Understanding the history and characteristics of design products. The main content includes four links: investigation of product production? Functions and characteristics? To whom? How to sell it?
(3) Investigate the market environment, market capacity and competitors of products. Through market research, the target market, consumers and competitors are identified, the sales value of products is analyzed, the problems and opportunities of design are clarified, and the essential elements are identified for differentiated design, which can be distinguished from the packaging characteristics of similar products.